DTC beauty fulfillment is where your brand meets the customer's bathroom shelf. We pick by lot and expiry, pack for the formula, and deliver the unboxing your creative team designed, order after order.
Order flow from every storefront
DTC beauty fulfillment starts with clean order flow. We connect to Shopify and Shopify Plus, major marketplaces and TikTok Shop, so orders drop into our warehouse system automatically and tracking flows back to the customer without manual uploads.
One inventory pool serves every channel. That matters in beauty, where a single hero serum may sell on your site, on a marketplace and through a creator storefront at the same time. Allocations and safety stock can be set per channel, so a viral moment on social does not quietly empty the inventory your retail replenishment depends on.
Order routing rules handle the details that generic systems miss: holding pre-orders until a launch date, splitting backordered shades, combining subscription replenishment with add-on purchases, and flagging addresses or services that cannot accept restricted items such as aerosols.
Picking by lot and expiry, not just SKU
Every DTC pick in our beauty operations is lot-aware. When product is received, we capture batch code and expiration date, and the system directs pickers to the first-expired lot that meets your rules. Customers get fresh product, and inventory does not age out on the shelf.
You set the thresholds. A brand might allow any lot with at least six months of remaining life to ship DTC while reserving longer-dated stock for retail. Product that falls below your floor is moved to a hold location automatically, giving you time to decide whether to discount it, donate it or destroy it.
Because the lot travels with the order record, you always know which batch a customer received. That is invaluable when answering a reaction complaint, handling a formula question or supporting a targeted recall.
Packing built around formulas and finishes
Beauty packaging fails in predictable ways, and we pack to prevent each one. Liquids and serums get closures checked and are bagged or sleeved so a leak stays contained. Glass bottles and droppers get inner cartons, molded inserts or cell dividers. Pressed powders, eyeshadow palettes and compacts are packed snugly so pans do not crack from vibration in transit.
During onboarding we test your actual SKUs in the proposed packouts and adjust before go-live. Heat-sensitive products such as balms, butters and some natural formulas can be flagged for heat-aware packaging during warmer months.
The goal is simple: the customer opens a box that looks the way your brand intended, with nothing broken, leaking or smudged. Packaging choices are documented per SKU, so every packer applies the same standard.
Branded unboxing without the chaos
Branded unboxing is part of beauty fulfillment, not an afterthought. Custom mailers, tissue, stickers, thank-you cards and sample inserts are stored as tracked inventory with counts, so we can tell you when printed materials are running low before they run out.
Pack instructions are documented with photos for each order type, from a single lip product to a full regimen bundle. Seasonal changes, such as holiday tissue or a limited-edition insert, are scheduled by date, so the switch happens on time without relying on memory.
Gift notes, gift wrap and personalized messages can be added for orders that request them. For brands with multiple sub-lines, packaging can vary by collection or customer tag. Every variation is controlled by rules rather than by whoever is packing that day.
What's included
- Shopify, marketplace and TikTok Shop order integration
- Lot- and expiry-aware FEFO picking
- Channel-level allocation and safety stock
- Leak, breakage and heat protection by product type
- Tracked branded packaging and insert inventory
- Pre-order, launch-date and backorder handling
- Gift notes and gift wrap on request
Frequently asked questions
Which ecommerce platforms do you integrate with for beauty fulfillment?
We integrate with Shopify and Shopify Plus, major marketplaces including Amazon and Walmart, TikTok Shop and other common ecommerce platforms, plus order management systems via API or file transfer. We are not affiliated with any of these platforms.
Will customers receive fresh product?
Yes. We pick first-expired-first-out within the minimum remaining shelf life you set, and stock that drops below that floor is moved to a hold location instead of shipping.
Can you include samples in DTC orders?
Yes. Samples are tracked as inventory and can be added to every order or by rule, such as order value, product purchased or promo code.
How do you prevent leaks in shipping?
We check closures, bag or sleeve liquids, and use inserts or dividers for glass. Packouts are tested on your products during onboarding before any customer order ships.